Make $1,000+ a month selling used panties—here’s how

Selling used panties online might seem like a niche market, but it’s a surprisingly lucrative side hustle for those willing to dive in. Whether you’re looking to make some extra cash or turn this into a full-blown business, the demand is out there, and the earning potential is real.

While this business isn’t for everyone, sellers on established platforms can earn anywhere from $300 to $1,000 per month with consistent effort and a bit of creativity. It’s not a get-rich-quick scheme, but it’s an opportunity to make decent money on your own terms.

If you’re curious about how to get started or refine your existing process, this article has everything you need to turn your curiosity into cash.

Why selling used panties is a growing market

The market for used panties has experienced significant growth in recent years, driven by a combination of fetish interests, desires for intimacy, and the appeal of unique, personalized items.

Why buyers crave used panties

For many buyers, it’s not merely about acquiring a physical item; it’s about the personal connection and story behind it. This demand taps into experiences that mass-produced products cannot offer.

Fetish enthusiasts often seek the scent and texture of worn panties, finding arousal in the intimate link to the seller. This sensory craving is a significant factor in the purchase decision.

Additionally, the psychological thrill of receiving discreetly packaged items or engaging in one-on-one interactions with sellers enhances the overall experience for buyers. The variety within this niche—ranging from different styles and fabrics to custom wear requests—caters to individual preferences, further fueling market growth.

Understanding the buyer’s mindset

Understanding the buyer’s mindset is crucial. Many buyers are drawn to the personal connection they feel when purchasing used panties, valuing the idea that the item was worn by a real person, often during specific activities or for a certain duration. This sense of intimacy and authenticity drives demand. Buyers often look for:

• Fetish satisfaction: Preferences for specific fabrics like silk, lace, or cotton, and conditions such as “well-worn” or “freshly worn.”
• Emotional connection: The fantasy of interacting with the seller, even through anonymized messages.
• Custom experiences: Personalized wear requests, including specific activities or durations, making the experience feel tailored to them.

These factors contribute to a thriving, consistent demand for used panties, making it an attractive side hustle or full-time endeavor for sellers.

Market growth stats: Why the used panty business is booming

The market’s growth is evident through various statistics and trends. For instance, PantyDeal, one of the largest marketplaces for buying and selling used panties, boasts over 1 million active users, facilitating thousands of daily transactions.

This substantial user base indicates a robust and growing interest in intimate and fetish items.

While specific data on the used panty market is limited, it’s part of the broader lingerie and adult content industry, which has seen steady growth. The global lingerie market, for example, was valued at approximately USD 6.9 billion in 2022 and is projected to reach USD 11.6 billion by 2032.

This growth reflects shifting fashion trends and an increased focus on body positivity and self-expression, factors that also influence niche markets like used panties.

In a world where consumers increasingly crave personalized experiences, the used panty market continues to gain traction. Both buyers and sellers are drawn to the unique, intimate exchanges this niche offers, contributing to its expanding popularity.

The demand for used panties is not just speculation—real sellers are already tapping into this market and making substantial income. While the numbers might seem surprising at first, sellers often find creative ways to optimize their listings and attract buyers.

Take this seller’s experience as an example on Reddit:

For a deeper insight into this market, you might find the following discussion informative:

The best platforms to selling used panties

If you’re looking to cash in on the growing used panty market, picking the right platform is everything. Your audience, income, and how much effort you’ll need to put in all depend on where you sell. Let’s break down PantyDeal, Sofia Gray, and Snifffr—three of the top platforms—and what makes each one worth (or not worth) your time.

PantyDeal: The big fish with endless opportunities

PantyDeal is basically the Amazon of the used panty world. It’s massive, with over 1.7 million users actively browsing and buying. If exposure is what you’re after, this is the place to be.

Getting started is super straightforward. Head to PantyDeal and sign up for a seller account. You’ll need to pick a username, write a short bio that grabs attention, and upload a few well-shot photos to showcase your products. From there, you can start creating listings and messaging buyers.

There’s a catch, though—PantyDeal isn’t free. To unlock all the seller tools (like private messaging and unlimited listings), you’ll need a premium membership, which costs around $20 a month. It’s not a huge expense, but if you’re just starting out, it’s something to consider.

Here’s the deal with PantyDeal: the user base is massive, so there’s no shortage of potential buyers. But that also means competition is fierce. You’ll need to step up your game with great photos, engaging descriptions, and pricing that stands out. If you’re consistent and creative, though, PantyDeal can become a goldmine.

Sofia Gray: Small but mighty

Sofia Gray is like the boutique version of PantyDeal. It’s smaller, but that’s part of its charm—it feels more personal and curated. If you’re new to selling or don’t want to spend a ton on subscription fees, Sofia Gray is a solid choice.

Unlike PantyDeal, Sofia Gray charges a one-time listing fee instead of a monthly subscription. For $14.97, you get three months to list your products and start selling. This is a huge perk if you’re testing the waters and don’t want to commit to ongoing fees.

Setting up your profile is simple: upload your photos, add a killer description, and you’re live. Sofia Gray also lets you sell other items, like socks, photos, or even personalized videos, which can help you diversify your income.

The downside? It’s smaller than PantyDeal, so you won’t get as much traffic right off the bat. You’ll need to hustle a bit harder to promote your profile, whether that’s through social media, Reddit, or niche forums. That said, the platform’s focus on privacy and discretion makes it a great fit if you want to keep things low-key and still connect with serious buyers.

Snifffr: A fetish-focused powerhouse

If you’re looking to cater specifically to fetish buyers, Snifffr is the place for you. This platform is all about personalized, intimate experiences, and it’s perfect for sellers who don’t mind fulfilling custom requests.

Registration is quick and easy: sign up, build your profile, and start listing. What sets Snifffr apart is the buyer interaction. Customers can send specific requests—like “worn for 48 hours” or “used during a workout”—which lets you charge a premium for custom experiences.

Snifffr does offer a free account option, but to really maximize your visibility and sales, most sellers opt for the premium membership, which costs between $10-$20 per month.

The platform’s niche focus is its biggest strength. Buyers here aren’t casually browsing—they’re looking for something specific, and they’re often willing to pay more for it. That said, if you’re uncomfortable catering to highly specific requests, Snifffr might not be for you.

So, which platform is right for you?

Choosing the right platform comes down to your goals. If you want access to the biggest audience possible and you’re ready to compete, PantyDeal is where you’ll want to start. If you’re on a budget and want to keep things more low-key, Sofia Gray is a great option with its one-time fee. And if you’re ready to dive into the fetish market and connect with buyers looking for unique experiences, Snifffr is the way to go.

Whichever platform you choose, remember: your success depends on how you present yourself. High-quality photos, detailed descriptions, and a personal connection with your buyers will always set you apart—no matter where you’re selling.

How much can you really make selling used panties online?

Alright, let’s get straight to it—selling used panties is a legit hustle, and the cash potential might surprise you. Whether you’re dabbling as a side gig or aiming for something bigger, this niche market can pay anywhere from “fun money” to “paying-my-mortgage” levels if you play it right.

The price tag on your panties

Here’s the deal: a standard pair of used panties usually sells for $20 to $30. Easy enough, right? But if you’ve got buyers looking for something special—think custom requests, specific fabrics, or well-worn vibes—you can bump that price to $30 to $45. Buyers aren’t just paying for a product; they’re buying a story, a connection, or a one-of-a-kind experience.

It’s like selling art, except your canvas is, well… your underwear.

What kind of money are sellers really making?

If you’re testing the waters, most sellers start out earning $320 to $420 a month (about £250 to £330 for my UK readers). That’s an extra car payment or a small shopping spree just for doing something you’re already doing—wearing underwear.

So, how much money can you actually make selling used panties? While it’s not a get-rich-quick scheme, sellers with consistency and effort are pulling in solid income. For instance, one seller shared this:

What does this tell us? Diversifying your platforms and combining your panty business with adult content or subscription-based models can dramatically increase your earnings. If you’re already active on platforms like OnlyFans, cross-promoting your panty sales can turn casual fans into repeat buyers.

But here’s where it gets juicy: experienced sellers with a loyal customer base can rake in $3,600 a month (roughly £2,800). That’s rent, utilities, and some extra cash for margaritas. The top earners? They treat this like a business, put time into building their brand, and focus on keeping buyers happy.

Want to explore even more creative ways to make money online? If feet pics are your thing, you’ll love our complete guide to selling feet photos on FeetFinder.
👉 Everything you need to know about FeetFinder.

Or, if you’re looking for FeetFinder alternatives to maximize your income, check out our top picks here:
👉 The ultimate guide to selling feet pics: Top 6 FeetFinder alternatives.

What’s the catch?

Before you start counting your cash, keep in mind these numbers are gross earnings—meaning expenses come out of that. You’ll need to budget for:

• Platform fees: Most sites charge monthly memberships or listing fees.
• Shipping costs: Cute packaging isn’t free.
• Inventory: Whether you’re buying new panties or raiding your drawer, you’ll need stock.

The good news? Once you’ve nailed your pricing and strategy, these costs become easier to manage. The trick is to sell smart and deliver the kind of experience that keeps buyers coming back for more.

So, is it worth it?

If you’re looking for a creative, low-risk way to earn cash, selling used panties has real potential. The market is growing, buyers are ready, and you don’t need a ton of startup costs to get rolling. Just be consistent, professional, and a little bit cheeky (pun intended), and you’ll be well on your way to turning this niche into a steady income stream.

Now, go get those satin numbers ready—you’ve got a business to build.

How to price your panties for maximum profit

Let’s talk money—because if you’re going to sell something as personal as your panties, you should make every cent count. Pricing isn’t just about slapping a number on a pair and calling it a day. You need strategy, finesse, and a solid understanding of what buyers are willing to pay for.

Start with the essentials: style and condition

First things first, style matters. Think about it—lace, satin, or sheer panties will always fetch more than basic cotton briefs. Premium materials or branded lingerie, like something from Victoria’s Secret or La Perla, can instantly bump up your price. On the flip side, plain, unworn panties sit at the lower end of the spectrum, usually between $15 and $20.

Now, condition is where the magic happens. “Well-worn” or “freshly worn” pairs are hot sellers, often going for $30 to $45, depending on the request. And here’s the kicker—buyers love “extras.” Want them worn for 48 hours straight? A post-gym pair? That’s where you charge premium rates. Customized experiences like this can easily push prices up to $75 or even $100.

How to hit that pricing sweet spot

Pricing too low will make buyers question the quality of your offerings, but going too high can turn people off. It’s all about balance and knowing your market. If you’re just starting out, stick to mid-range pricing:

• Basic, unworn panties: $15–$20
• Well-worn (1 day): $30–$45
• Customized wear or requests: $50–$100

The key? Listen to your audience and test different price points. If a buyer is willing to pay for that “fresh from yoga class” vibe, don’t undersell yourself.

Pricing is all about understanding your value and finding creative ways to stand out. Successful sellers often combine basic sales with upsell opportunities.

Consider this example:

This seller’s strategy is brilliant for maximizing profits. By bundling personalized photos and videos, offering custom-wear options (like gym-worn items), and maintaining discretion with vacuum-sealed, unbranded packaging, they create an experience buyers are happy to pay extra for.

Tips for successful selling

Your profile is your storefront, so make it shine. Use clear, high-quality photos that show off the product without giving away too much—mystery sells, after all. 

Keep your bio short and cheeky: “These panties have seen things you wouldn’t believe. Wanna own them? Slide into my DMs.”

And let’s talk privacy. Never share personal details, and always use anonymous payment methods like Venmo, CashApp, or Bitcoin. Trust me, keeping things discreet is sexy and safe.

Write descriptions that seduce, not bore

The difference between a sale and silence is how you describe your product. Buyers don’t want to see: “Black panties, size M.” That’s boring. Instead, give them a story. Trigger their senses and spark curiosity:

• “Worn all day and still soft, these lace panties clung to me in all the right places. DM me if you want them delivered just for you.”
• “Soaked from my spin class, these panties are waiting for a new home. Think you’re up for it?”

Be playful, be descriptive, and know your audience. Buyers want the experience, not just the item.

Keep your buyers hooked

Here’s the deal: repeat buyers are gold. Treat every interaction like you’re building a long-term relationship (minus the commitment). Respond quickly, keep the tone flirty but professional, and always follow through with what you promise. If you can offer a little extra—like handwritten notes, special packaging, or small bonuses—it builds trust and makes them more likely to come back for more.

For example, offer repeat buyers a small perk: “Order from me again, and I’ll throw in an extra ‘surprise’ just for you.” Little touches like that make a big difference.

Marketing your panty business

Selling used panties is more than just listing a product—it’s about building an audience and marketing yourself as a brand. Let’s be real: your buyers want to feel like they’re buying something special, and a little strategic promotion can take your sales from “meh” to cha-ching.

Using social media discreetly

Social media is your best friend when it comes to building a following, but platforms like Instagram and TikTok are notorious for shutting down anything remotely risqué. The key is being discreet while still teasing enough to draw people in. Think suggestive, not explicit.

• Instagram: Post lifestyle photos—think legs in lace, hints of fabric, and behind-the-scenes vibes. Caption it something flirty but subtle, like “Can’t decide what to wear today… 💕 DM for options.” Avoid using hashtags like #OnlyFans or #PantySelling; they’re red flags for moderators.
• TikTok: Make playful, clean videos that spark curiosity. For example, a cheeky “day in the life” video showing yourself folding laundry while winking at the camera—no words needed. Add subtle CTAs like “Links in bio” without spelling out what you’re selling.

Always funnel traffic to a platform where you can sell directly, like your Linktree or PantyDeal profile. Tease the mystery, but keep the details private.

Think Vinted is just for clothes? Think again 😲

Sometimes, sellers find creative ways to use platforms that weren’t originally built for adult sales—like Vinted. While this isn’t a long-term strategy, it’s worth noting how sellers leverage platforms discreetly to funnel buyers elsewhere. For example, one seller explained their process:

Running promotions and offering custom services

Nothing draws buyers in like the word “exclusive.” Run promotions to build excitement, whether it’s:

• “Buy two pairs, get a third free.”
• “First-time buyers get a handwritten note with their order.”

Custom services are where you can really cash in. Offer buyers something tailored to their preferences, like wearing the panties for a specific activity (gym, yoga, or a long workday) or including a personalized message. Not only do custom requests bring higher profits, but they also create a deeper connection that keeps buyers coming back.

Cross-promoting with adult platforms like OnlyFans

If you’re already on platforms like OnlyFans, you’ve got a golden opportunity to cross-promote your panty business. Your followers there are likely already invested in you, which makes them prime buyers.

• Use your OnlyFans bio or welcome message to let subscribers know they can purchase exclusive items from you.
• Share teasers or photos of the panties you’re selling in locked posts or pay-per-view messages.
• Offer bundles, like “Subscribe for three months and get a pair of panties included.”

Cross-promotion isn’t just about doubling your income streams—it’s about creating an experience that feels personal and exclusive for your fans.

Challenges and misconceptions

While selling used panties can be profitable, let’s not sugarcoat it—it comes with challenges, and competition is fierce. If you’re stepping into this market, you’ll need to know what you’re up against and how to stand out.

Challenge 1: Oversaturation and competition

The market is booming, which means a lot of sellers are trying to cash in. On platforms like PantyDeal or Sofia Gray, it’s easy to get lost in a sea of listings. So how do you stand out?

• Quality over quantity: Take high-quality photos that showcase your product in an enticing way. Dimly lit, rushed pictures scream “amateur” and won’t grab attention.
• Create a signature brand: Whether it’s the tone of your descriptions, your packaging, or a special “extra” you include with every order, make buyers remember you. Something as simple as a personalized thank-you note can make all the difference.

Challenge 2: Privacy concerns

Let’s be honest—privacy is a big deal in this business. Many sellers fear being recognized or having their identities leaked. To protect yourself:

• Use an alias and a dedicated email for all transactions.
• Never show your face in photos unless you’re comfortable doing so. Crop carefully and focus on the product itself.
• Ship orders discreetly with no return address or identifying details.

Challenge 3: Building a loyal customer base

Getting your first sale is exciting, but keeping buyers coming back is where the real money lies. Many sellers struggle to build loyalty because they treat this as a “one-and-done” transaction. Instead:

• Engage with buyers politely and professionally. Respond to messages quickly and with a friendly tone.
• Offer perks for repeat customers, like discounts or small bonuses. For example, “Buy three pairs and get a custom note for free.”
• Build relationships. Buyers want to feel connected to you—use flirty, playful language to make every interaction personal.

Challenge 4: Misconceptions about the market

One of the biggest myths is that selling panties is “easy money.” Spoiler alert: it’s not. Success requires effort, marketing, and consistency. You’ll need to keep your inventory fresh, stay active on platforms, and continuously promote yourself.

It’s also important to set realistic expectations. Not every pair will sell for $75 right away, and that’s okay. The more time you invest in understanding your buyers and tailoring your offerings, the better results you’ll see.

FAQs about selling used panties online